I’m Alexandra, a Senior Product Designer based in France, working with international teams on complex digital products.

I specialize in designing complex user journeys across B2B and B2C environments, particularly in platforms where business logic, user needs and technical constraints intersect.

My role is to help teams navigate complexity, structure problems and turn them into clear, intuitive and scalable product experiences.

At Club Med, I work across multiple platforms (booking, meetings & events, internal tools), focusing on simplifying flows, reducing friction and improving the overall user experience.