Booking Experience Redesign
Redesign of a B2B booking platform enabling sales teams to configure client travel experiences across Club Med products.
Client
Club Med
Role
Senior Product Designer
Industry
Travel & tourism
Year
2025
01
Overview
Club Med sales representatives rely on a dedicated B2B booking engine to search, configure, and finalize holiday reservations for clients.
The existing platform had evolved over time, resulting in complex navigation, inconsistent UI patterns, and time-consuming booking steps. These issues impacted productivity and created friction in daily workflows.
As Product Designer, I was responsible for redesigning the experience to make the booking process faster, clearer, and more intuitive, while aligning the interface with modern usability standards and Club Med’s design system.
02
Challenge
Designing a booking platform involves managing complex business logic and multiple configurations.
Key challenges:
fragmented booking flow across multiple steps
difficulty comparing offers
complex configuration of accommodation and transport
high cognitive load due to dense information
lack of consistency across the interface
Design objective
Simplify the booking experience by improving clarity, reducing friction and enabling faster decision-making.
03
Process
To better understand user needs and pain points, I collaborated with stakeholders and end users.
Key activities:
Workshops with sales representatives to understand workflows and priorities
Identification of recurring friction points in the booking journey
Mapping of existing user flows to identify unnecessary steps
Analysis of interface inconsistencies and usability issues
Main insights:
Sellers needed quicker access to key product information
Navigation structure did not reflect real user mental models
Users valued clarity and reliability over visual complexity
Reducing steps would significantly improve daily efficiency
04
Solution
Creation of a new booking tool
Designed a new B2B booking experience aligned with user workflows, enabling faster and more efficient configuration of travel offers.
Design and prototyping in Figma
Designed the full experience in Figma and developed an interactive prototype to simulate real booking scenarios and validate interactions.
Creation of a dedicated design system
Defined a design system to standardize UI patterns and ensure consistency across the platform.
This is a confidential B2B platform. Access can be provided upon request.
