Building a mobile product from scratch
Design of a mobile-first social platform enabling car collectors to showcase their vehicles, share experiences and connect with a passionate community.
Client
Car Co
Role
Lead Product Designer
Industry
Automotive, Social platform
Year
2023
01
Overview
Car collectors often lack a dedicated digital space to showcase their vehicles, share projects and connect with like-minded enthusiasts.
Existing platforms are either too generic (social media) or not tailored to the specific needs of collectors.
Carco was designed as a niche social platform, combining community interaction with structured content around car collections.
02
Challenge
Designing a social product for a niche audience required balancing engagement, structure and privacy.
Key challenges:
creating an engaging community experience
structuring different types of content (collections, posts, updates)
allowing both public sharing and private interactions
building trust within a niche community
designing a product from scratch
Design objective
Create an intuitive and engaging platform that allows collectors to showcase their passion while connecting with others in a meaningful way.
03
Process
Defining the product vision
Defined the core concept of the platform and its main features.
Designing user flows
Created key user journeys around content creation, browsing and interaction.
Structuring information architecture
Organized the platform into core sections:
profile
collection
feed
messaging
04
Solution
Product creation from scratch
Designed a complete mobile product from concept to prototype, tailored to the needs of car collectors.
Core social features
Developed key functionalities enabling engagement:
personalized profiles
collection showcase
activity feed
private messaging
Mobile-first design
Created a clean and intuitive interface optimized for mobile usage.
Carco is a live mobile platform designed for car collectors to connect, share and showcase their vehicles.
