Designing an impact-driven product platform
Co-founded a digital studio focused on designing mobile applications with positive impact for startups, associations and companies.
Client
Greenflow
Role
Co-founder & Product Designer
Industry
Digital Product Design / Impact Tech
Year
2024
01
Overview
Greenflow was created to support organizations in designing digital products that align user needs with positive impact goals.
The challenge was to define a clear positioning at the intersection of product design, sustainability and innovation, while creating a strong and credible digital presence.
As a co-founder, I led the design of the brand and the website to communicate this vision effectively.
02
Challenge
Building a digital studio required both strategic and design thinking.
Key challenges:
defining a strong and differentiating brand positioning
communicating a clear value proposition
creating a consistent visual identity
designing a responsive website for multiple audiences
balancing credibility (B2B) and accessibility (startups & associations)
Design objective
Create a clear, engaging and trustworthy brand and digital experience that reflects Greenflow’s mission and expertise.
03
Process
Defined brand foundations: mission, values, tone of voice
Created visual identity aligned with sustainability and innovation
Designed responsive wireframes for desktop and mobile
Built UI components ensuring consistency across pages
Iterated on messaging to clearly communicate Greenflow’s vision
04
Solution
Creation of a strong brand identity
Designed a visual identity expressing clarity, trust and positive impact through typography, colors and layout principles.
Design and prototyping in Figma
Designed the full website experience in Figma and created interactive prototypes to validate navigation, structure and content hierarchy.
A responsive website designed to express Greenflow’s positioning and showcase its services.
