📝 Context
Company: Club Med
Product: Online booking platform
Team: 1 PM, 2 PO, 2 Engineers
Club Med’s booking process was complex and overwhelming for users, leading to drop-offs and confusion. My mission was to simplify the experience while keeping the brand’s premium feel.
Process
Research & Insights
- User interviews and analytics review
- Pain points mapping
Ideation & Workshops
Co-creation sessions with PM & marketing
Sketching multiple flows
Design & Testing
Wireframes → High-fidelity mockups
Usability testing → Iterative improvements
Solution
Streamlined multi-step booking flow
Clear, consistent messaging at each step
Modular content blocks for easy updates
Visual hierarchy guiding users to key actions
